Hi, I’m Xuan Lim.

Creative. Copywriter.
Cake enthusiast.

Advertising20/05/202024/05/2020

Always #LikeAGirl Podcast

The ‘Keep Going #LikeAGirl’ podcast series hosted by Alesha Dixon.

Podcast

Advertising19/05/202024/05/2020

EY – Bring Yourself, Not Just Your Subject

Looking beyond traditional subjects to attract a more diverse range of talent.

Employee engagement / Recruitment campaign / Video / Print / Social

Advertising18/05/202020/05/2020

AB InBev – Challenge Accepted

Creating a new employer brand for the world’s largest brewer.

Branding / Employee engagement / Recruitment campaign

Advertising17/05/202020/05/2020

Waldorf Astoria Maldives Ithaafushi

A poetic, editorial-style brochure for the new Waldorf Astoria Maldives Ithaafushi’s private island.

Branding / Luxury / Travel / Print

Healthcare16/05/202020/05/2020

Arimidex (AstraZeneca)

A beautiful and tactile direct marketing piece that achieved 100% message recall.

Direct marketing / Healthcare

Editorial15/05/202024/05/2020

Editorial – Denizen Magazine

A selection of articles I’ve written and sub-edited in Denizen, one of New Zealand’s top luxury lifestyle publications.

Editorial / Luxury / Design / Print

Advertising15/05/202020/05/2020

Westpac Bank 150 Years

A purposeful campaign to celebrate a major bank’s meaningful milestone.

Consumer / Above-the-line / TV

Advertising14/05/202024/05/2020

EY – Instagram Careers Brochure

The world’s first careers brochure on Instagram.

Employer brand / Recruitment campaign / Instagram

Advertising13/05/202020/05/2020

UBS – The Power of Perspectives

Highlighting everyday unconscious biases that happen in the workplace – with clients and employees.

Employee engagement / Internal awareness campaign

Advertising12/05/202024/05/2020

Always #LikeAGirl

Transforming the phrase ‘Like a girl’ from an insult into an empowering rally.

Manifesto

Advertising11/05/202020/05/2020

Vodafone

Headline-driven advertising campaign to drive sales.

Print / Consumer / Retail / TV

Healthcare10/05/202020/05/2020

Panadol Cold & Flu (GSK)

A seemingly adorable print ad that effortlessly delivers the message.

Print / Consumer / Healthcare

Advertising09/05/202020/05/2020

EY – Start Today. Change Tomorrow

An aspirational tagline and call-to-action that also doubles as the talent proposition for a Big Four organisation.

Employer brand / Recruitment campaign

Editorial08/05/202020/05/2020

Editorial – Design Folio

A selection of articles I’ve written and sub-edited in luxury and design publications.